Aveeno Baby Should be Ashamed...



"Natural beauty isn't just the face you present to the world. It starts from within and shows itself through the actions you take. In support of this, AVEENO® has partnered with organizations on initiatives dedicated to the beautification of America. This effort will include events at National Parks as well as renovating gardens in local communities. Make the world a more naturally beautiful place as you discover the natural beauty in you."



This is taken from the Aveeno website. Although I applaud their efforts, which are great, to keep our environment healthy, I feel there is more they could do to keep people healthy with their ingredients. Although no 100% Scientific Causal Link has been proven between parabens and cancers, until more research is done, absolutely no company should be selling a baby product that contains parabens. In the matter of children a precautionary rule should be followed. I have a feeling that soon enough Aveeno will be 100% free of parabens...until then, check your labels. It's such an easy way to keep your life free of some toxins.

Here is a tiny excerpt of what some scientists say about parabens...

  • AstraZeneca toxicologist Dr John Ashby, who is very engaged in the science and policy debates on endocrine disruption, said at a conference in March that he had decided not to use parabens-containing products on his young daughter (ENDS, 1999b).
  • In late 1998 John Sumpter's group at Brunel University, UK, published a paper identifying parabens as oestrogen mimics (Routledge et al., 1998). The authors state:
    "Given their use in a wide range of commercially available topical preparations, it is suggested that the safety in use of these chemicals should be reassessed, with particular attention being paid to estimation of the actual levels of systemic exposure of humans exposed to these chemicals. The acquisition of such data is a prerequisite to the derivation of reliable estimates of the possible human risk of exposure to parabens."
  • These studies demonstrate that parabens can be found intact in the human breast and this should open the way technically for more detailed information to be obtained on body burdens of parabens and in particular whether body burdens are different in cancer from those in normal tissues. Copyright 2004 John Wiley & Sons, Ltd, Darbre PD, Aljarrah A, Miller WR, Coldham NG, Sauer MJ, Pope GS.

Wanna take a chance? I certainly do not.

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