Boost Your Sales with SEO: A Guide to Optimizing Your Online Presence


Boost Your Sales with Search Engine Optimization...Better Known as SEO!

As a business owner, it's crucial to have a strong online presence if you want to reach more potential customers and increase your sales. The internet is a vast marketplace, and with so many businesses vying for attention, it can be difficult to stand out from the crowd. That's where Search Engine Optimization or SEO comes in. 

Search Engine Optimization is a crucial aspect of digital marketing that can help you increase your online visibility, attract more traffic to your site, and boost your sales. 

What is Search Engine Optimization & What Does It Do? 

Do Blogs Still Matter to Your Business? Shane Joins the Social Angle Podcast to Discuss

Click on the video or SoundCloud links below to view or listen to the podcast

Not Blogging? Maybe You Should!

by Shane Shirley 

Are you blogging for your business? If not, you need to watch Advertising Specialty Insititute's recent Social Angle Podcast

I started my digital marketing career in 2008 by blogging. I had the opportunity recently to join my friend, Vin Driscoll, with The Social Angle Podcast, to tell the story of my blogging journey. 

We also discuss if blogs are even relevant now and cover all things blogging. I make a lot of faces and even sing a little bit... 

So enjoy the podcast below on Youtube or SoundCloud! And be sure to reach out to me with any of your blogging questions via text or call me at 407.230.8592. 

Unlocking the Potential of SEO: 6 Essential Trends to Watch in 2023


Future-Proofing Your SEO: The Must-Know Trends for 2023

As we get into the new year, businesses need to stay up-to-date on the latest trends in search engine optimization (SEO). If you have been ignoring SEO and hoping you aren't causing any problems for your organization, you need to listen up. 

From changes to algorithms to the increasing importance of mobile optimization, many factors can impact your website's visibility and search rankings. 

Here are five trends to keep an eye on as we enter the new year. 

7 Tips for Implementing Voice Search in Your Digital Marketing Strategy in 2023


The Importance of Optimizing for Voice Search in Digital Marketing 

Voice search is a growing trend in digital marketing, as more and more people are using voice assistants like Amazon Alexa and Google Assistant to search the web and make purchases. Implementing voice search optimization is important for digital marketing because it allows businesses to reach a larger audience and stay competitive in the market. 

Businesses that are able to optimize their websites and even social media for voice search will be more likely to appear in search results and drive traffic to their site. 

If you're a marketer looking to stay ahead of the curve, here are some tips on how to implement voice search into your digital marketing strategy.

Reflecting on the Success of Your Digital Marketing Strategy: Key Trends and Best Practices for the Year Ahead


Did Your Digital Marketing Hit the Mark in 2022?

As the year comes to a close, businesses need to take a step back and reflect on the success of their digital marketing efforts. Whether you're a small business owner or part of a larger organization, there are always opportunities to improve and stay ahead of the competition.