5 Reasons Why You Shouldn't Invest in Digital Marketing

Not Investing in Digital Marketing? Thinking of Cutting Your Online Advertising Budget? Here’s Why You Should Think Again.

In this day and age, there are a lot of products and services everybody claims you "need" to ensure your business succeeds. 

To some, digital marketing is one of them. If you're one of those people that insist it's not needed, by all means, go right ahead ignoring it, though that would be to the detriment of your business. 

To find out why, keep reading.

Why Ignoring Your Digital Presence Is a Recipe for Disaster

How Deep Is YOUR Life Entrenched in Digital? 

I need to get something to eat. I am starving. I want some healthy food but want to try a new place near me. 

I pick up my phone and do a search for "healthy food near me". I sift through the restaurants that are served to me via search and check out the reviews for the ones that pique my interest. 

Once I check out the reviews, I head to my chosen restaurant's website to check out the brand and make sure it's a good fit for me. 

I see that they have a helpful FAQ page and find my answer to the question as to whether this is a good place to bring my American Eskimo. 

I grab the leash and my dog and we head out to a great lunch. Then, of course, I leave a review and tell all of my friends to go check out their Facebook page and give them a Like. 

Sound familiar? 

Want To Set Your Twitter Feed on Fire With Engagement, Likes, Follows, and Leads? Here’s How To Do It!

Why Twitter Matters To Your Business Now More Than Ever 

Do you remember the "good old days" of Twitter? The interaction was deep and the news came fast. I had over 17,000 followers at one time on my personal account and currently have just under 14,000. 

That all changed once the banning began. But it is a new day and there is a new guard...or there looks as though there will be.

In fact, as soon as Mr. Musk began his Twitter takeover, in addition to users returning to Twitter to claim their cobweb filled profiles, while others threaten to leave, features that have been absent, began returning. 

One excellent feature that has found its way back into use, is the latest Tweets feature at the top of Google search. 

As you can see in the image below, when you search a business or a person, their latest Tweets will show up in the most coveted area of SERPs (search engine results pages).  

10 Quotes To Help Fight Digital Burnout

Feeling Exhausted? Need Inspiration? Here Are 10 Quotes To Battle Digital Burnout

In this digital age, constantly keeping up with all the emails, trends, updates, social media, and content creation can be a daunting task. 

As demanding as this digital age can be, it's important to try to find sources of inspiration to persist against burnout, whether that means clearing your mind or getting the gears turning. 

Whichever it may be, these 10 quotes will help you fight digital burnout. 

Digital Marketing Can Be Tough. Here’s a Guide To Make It Easier!

5 Critical Things I Didn't Know Before I Worked In Digital Marketing 

Guest Post by Hayden-Jay B. Smith, SSM Intern

The world of digital marketing can be intimidating. Trust me, I know. The intimidation can leave you not wanting to explore any of the ways it could benefit your business. 

I felt similarly intimidated about digital marketing before working in the industry. But as I've spent more time in it, I've learned quite a bit. 

With the help of this blog post, you will be feeling more confident about the ins and outs of digital marketing and be ready to increase leads online. 

So without further ado, here are (in no particular order) five critical things I didn't know before I worked in digital marketing.