These Data Changes WILL Significantly Inhibit Your Marketing Efforts Online. Here's What To Do


Is Your Marketing Team Ready for These Changes? 

In today's society, some may interpret vanity metrics like follows, likes, comments, and shares as a level of marketing success. 

Our question is since when did that become the focus? 

Who decided it's important to buy fans and followers (who literally could care less about your business) because that will trick your true prospects into becoming fans as well? 

How many shares did your last post for your business get on Facebook? It seems like Facebook, along with all of the social media platforms, are constantly changing their algorithms. 

It is not easy to stay ahead of the game. 

Mobile Optimization Is a Necessity for Your Business To Survive and Thrive in 2021. Here's How to Do It Right


Goodbye 2020, Right?

It's now 2021 and 2020 is officially behind us, right? 

We've all seen the inspirational memes, videos, and gifs suggesting someone or some business can just completely start over on January 1st, right?

More like try again, as much as we love everyone's enthusiasm in trying to leave 2020 in the past and as of last week just starting over fresh. It really isn't all that realistic to just leave everything from 2020 in the past. 

There are important lessons to be learned. 

8 Marketing Tips to Prep Your Biz for ASTRONOMICAL 2021 Sales - Make Taking Time Off Your New Year's Resolution

Here's a GREAT New Year's Resolution...

With both 2020 and our "8 Marketing Tips to Prep Your Biz for Astronomical 2021 Sales" series coming to an end, we wanted to stress the importance of taking time off away from work.

In 2020, many people's lives were obviously turned upside down in a myriad of ways. One way people were faced with COVID uncertainty was the increase in the number of people working from home and in the hours they worked. 

Before 2020 when someone would tell you they worked from home, chance are you were jealous. 

But when 2020 forced many employees to work-from-home whether they wanted to or not, that perceived advantage of working from home may have shifted to a real-life challenge. Many people who weren't prepared to work from home have been struck with the reality of their work-life taking over their home life too. 

Is that you? 

We understand that you might have a cat walk across your Zoom screen, dogs barking in the background while on a call when a package is delivered, or maybe your kids are constantly bothering you for needed attention and help during one of the most tumultuous years for many businesses and brands. 

Trust us. We have seen and even experienced it all! 

Even before 2020, working from home was a challenge.

Just like this poor fella circa 2017...

 

Or these folks circa 2020...
  

8 Marketing Tips to Prep Your Biz for ASTRONOMICAL 2021 Sales - Prioritize Your Local SEO


How Can You Be a Genius in Local SEO? First, What Is SEO?

SEO is an acronym that stands for "search engine optimization".  Search engine optimization is essentially the process of improving the quality and quantity of traffic to your website through organic "search engine results pages" or SERP.

It is key for every business, including yours, to improve their SEO in a number of ways. 

For example, increasing the quality of content is one important aspect of SEO as are many other white hat tricks of the trade. 

But if your business relies on consumers finding you locally, you need local SEO. 

Clearly we think one of the biggest tips we have given so far in our end-of-the-year series "8 Marketing Tips to Prep Your Biz for Astronomical 2021 Sales" is to...prioritize your local SEO!

8 Marketing Tips to Prep Your Biz for ASTRONOMICAL 2021 Sales - Turn the Key on Video Marketing for Peak ROI



When preparing your business for all that 2021 might throw at you, there are so many things to look at it. We've already mentioned five very helpful ways to get that increase in sales and ROI your business is looking for. 

But trust us when we say, this week is just as important!