How To Increase Sales with Google My Business

How to Optimize Your Google My Business Listing to Increase Sales

Have you ever thought about the fact that most potential customers online see your Google My Business page in a Google search before they even see your website? 

That raises my next question. 

Has your business taken the time to set up your Google My Business profile?

If you answered yes, you have permission to skip down to the part of this blog post where we offer up four, FREE easy-to-use tools that Google My Business offers that could help you increase sales.

If you answered no...Google My Business (GMB) is an easy-to-use, free, marketing tool for small, medium, and large companies on the number one search engine in the world. 

Google my Business is a free tool offered by Google that allows businesses to promote themselves on Google Search and Maps. 

Essentially it's a really fancy, free, business directory listing service. 

There are many benefits when it comes to using GMB to its fullest potential. These benefits include helping your business with local SEO, keeping customers informed with updates in contact information, hours, as well as other essential information someone may need before they feel comfortable doing business with you. 

But the benefits don't stop there. 

These four GMB tools can increase sales.

A Small Business Owner's Guide to Recovering From The Pandemic - Part 2: 14 Essential Digital Marketing Tips to Increase Sales!

The Complete Small Business Owner's Guide: 7 Additional Digital Marketing Tips To Try When Recovering From the Pandemic

Last week we posted the first 7 Essential Digital Marketing Tips to Increase Sales of 14 that we think every small business owner should try. Everyone knows that last year was not the easiest year to be a small business owner and we understand that some might need a little extra guidance when it comes to recovering from the pandemic.

Many businesses which were forced to shut their doors in 2020 did so partly, because of a lack of effective and much-needed digital marketing. But lucky for you, we work with business owners small and large across the country who are experiencing the same struggles right now and we are here to help! 

We have selected our favorite 14 tips that will increase your business's sales and help relieve some of the stress on your plate due to the aftermath of covid restrictions.

A Small Business Owner's Guide to Recovering From The Pandemic - Part 1: 7 Essential Digital Marketing Tips to Increase Sales

Essential Digital Marketing Tips to for Recover Lost Sales From The Pandemic

With the last year testing so many small businesses' ability to thrive under immense restrictions and even closings, we have seen many being forced to close their doors, partially or permanently. Unfortunately, many of these businesses failed not only because of the pandemic but because their digital marketing was ineffective. 

We understand navigating the road to recovery from the horrific aftermath of the COVID-19 restrictions can be challenging. 

We work with small business owners across the country who are just as overwhelmed as you might be right now. But we are here to help!

Right now, to gain market share and get your business back in the black and bring in the revenue you need, it is important to get your business in front of your perfect potential customers. 

It should be no surprise for you to hear us say a phenomenal way to survive is to invest in your digital marketing. A successful digital marketing plan takes time away from your entrepreneurial role as a small business owner and we always suggest outsourcing what you can afford. But, if that isn't an option right now, we have put together 14 of our best digital marketing secrets to thrive and survive while trying to get back to normal operations. 

Why Businesses Who Budget For Marketing Get More Sales

Not Budgeting for Marketing? Don't Be a Statistic in 2021

Here's a statistic for you, by a business's 5th year, more than 50% fail. How many years have you been in business? More than five years, congratulations. You must have learned a big lesson already about your marketing spend. 

Everyone has heard the saying, "you have to spend money to make money" but yet a disconnect still seems to exist with even the c-suite at times neglecting, effective budgeting for their marketing. 

In fact, there are still business owners who search on Google to this day, "why do companies spend so much money on marketing?", "why should you budget on marketing?", and "is marketing worth the money?". 

12 Proven Ways Every Successful Marketing Manager Generates ROI

12 Simple Ways To Increase ROI and Overall Success as a Manager

A bad manager can take a group of hard-working, passionate employees and destroy them, causing the best employees to flee and the rest to lose all motivation. Quality managers and team leaders are responsible for the success of a business. 

With the pandemic in 2020 causing many things to be far from normal, many were forced to work from home for the first time in their lives. While some employees and companies are still working through the added stresses of being home, most are starting to go back to the office to work. 

As this transition back to normal business begins to take place, it is important that managers lead with confidence and positively contribute to performance and efficiency. This positive, leadership mentality is important for all managers, it is even more important for marketing managers. 

How To Empower Your Employees Through the Transition Back to Normal