One Simple Step: How To Capture Customer Feedback and Gain Website Traffic

How To Gain Honest Customer Reviews, Increase Sales, and Gain Website Traffic

If you have ever searched for a business on Google or shopped online, you definitely have seen and maybe even contributed to many business reviews. This nifty little feature offered by many platforms has been proven helpful to consumers and businesses time after time.

A lot of the time consumers rely on reviews for many reasons whether they be on Amazon, Yelp, Google My Business, or directly on a company website. 

Sometimes a good or bad review is why your business did or didn't get a sale. But while reviews have proven to be helpful for consumers, they have been equally as important for businesses as well. 

 A POWERFUL TOOL TO CAPTURE CUSTOMER FEEDBACK

Why Customer Reviews Really Matter So Much

How To Deliver Digital Ads Audiences Actually Want To See

Is Your Business Giving Consumers What They Want in Ads?

In a world where people can change their ad preferences and use ad blockers so that they can't see ads altogether, one might say digital advertising has become a daunting task. 

Our lives have become so consumed with ads, it's become hard to get a break from them without having to go to extremes. 

This leads me to my point, the secret to digital advertising is to make your ads feel less like ads. 

Let me explain...

GET STARTED: CHECK YOUR ADS PERFORMANCE

The Most Annoying Types of Ads

Thanks to research done by the people at Hubspot, we can get an understanding of what types of digital ads people think are most annoying. 

Out of the (relatively) small sampling of 302 people randomly surveyed, Hubspot found that 58% of respondents said that in fact, pop-up ads that disrupt their web experience were their least favorite type of ad. 

I have left numerous web pages before a purchase because of poorly timed pop-up ads. But don't get confused, the solution to this problem isn't to stop using pop-ups or running ads altogether!

Digital advertising is a necessity for businesses in 2021. And there are ways to create ads that will not annoy your audience while still increasing sales. 

How To Navigate Your Way to Increasing Sales With Pop-up Ads

Now, like I mentioned before due to their bad reputation, poorly timed pop-up ads are typically closed and forgotten about the moment they appear. 

Will Investing in Blogging Actually Lead to an Increase in Sales?

Does Taking The Time and Effort to Blog Actually Lead to Purchases?

We've said it before and we'll say it again, blogging is one of the most important channels for increasing sales! 

In fact, according to a study by Hubspot, 20% of Marketing leaders agree with us! 

With 2020 behind us, many businesses made it through the struggles and are ready to increase their sales like never before. 

Yet no matter how many times we post about the benefits of blogging, or see others post about its power, there are still businesses that aren't utilizing this tool. 

The benefits of blogging include boosting your overall SEO, increasing your online presence as well as your site traffic, and also giving your target customers just a little bit more information about your business. 

But what if we told you by blogging you could also increase your sales?

Starting and running an effective blog can be time-consuming and tiresome. As you try to take your business to the next level after 2020, you might ask yourself, "Will investing in blogging actually lead to an increase in sales?"  

Start Now: Become a Blogging Pro

How To Increase Sales with Google My Business

How to Optimize Your Google My Business Listing to Increase Sales

Have you ever thought about the fact that most potential customers online, see your Google My Business page in a Google search, before they even see your website? 

That raises my next question. 

Has your business taken the time to set up your Google My Business profile?

If you answered yes, you have permission to skip down to the part of this blog post where we offer up four, FREE easy-to-use tools that Google My Business offers that could help you increase sales.

If you answered no...Google My Business (GMB) is an easy-to-use, free, marketing tool for small, medium, and large companies on the number one search engine in the world. 

Google my Business is a free tool offered by Google that allows businesses to promote themselves on Google Search and Maps. 

Essentially it's a really fancy, free, business directory listing service. 

There are many benefits when it comes to using GMB to its fullest potential. These benefits include helping your business with local SEO, keeping customers informed with updates in contact information, hours, as well as other essential information someone may need before they feel comfortable doing business with you. 

But the benefits don't stop there. 

These four GMB tools can increase sales.

A Small Business Owner's Guide to Recovering From The Pandemic - Part 2: 14 Essential Digital Marketing Tips to Increase Sales!

The Complete Small Business Owner's Guide: 7 Additional Digital Marketing Tips To Try When Recovering From the Pandemic

Last week we posted the first 7 Essential Digital Marketing Tips to Increase Sales of 14 that we think every small business owner should try. Everyone knows that last year was not the easiest year to be a small business owner and we understand that some might need a little extra guidance when it comes to recovering from the pandemic.

Many businesses which were forced to shut their doors in 2020 did so partly, because of a lack of effective and much-needed digital marketing. But lucky for you, we work with business owners small and large across the country who are experiencing the same struggles right now and we are here to help! 

We have selected our favorite 14 tips that will increase your business's sales and help relieve some of the stress on your plate due to the aftermath of covid restrictions.