5 Digital Marketing Tips to Build Your Business in 2021

Here Are 5 Ways to Market Your Business in 2021

Here Are 5 Ways to Market Your Business Online in 2021! 

One thing is for sure, 2020 taught us to prepare for the worst and hope for the best. 
As many businesses attempt to recover from devastating downtime, procedural changes, and a new cadre of work-from-home employees, there are many that have had to close their doors completely. It doesn't have to be that way.

Now is the time to take opportunities that exist online to help propel your business to success. Other businesses are taking advantage of opportunities that exist to market effectively and we can help you succeed too. With that being said, we wanted to give you 5 digital marketing tips that are easy, quick, and will help you build your business. 

These 5 Digital Marketing Tips Could Be Your Silver Bullet 

1. Video Has Taken Over The Internet!

Right now, just on Facebook alone, 4 billion video views occur each day. Considering that was never Facebook's main objective, that's an incredible statistic that proves the value of video in marketing. 

Be sure to use captions in your videos. It has been found that 92% of consumers view videos without sound. We know that we are definitely guilty of using the mute button and know the power behind adding captions. 

Not to mention the fact that by adding closed captioning you are able to reach more viewers.

2. SEO is MORE Relevant Now Than It Was in 2020

Search engine optimization to SEO is something we have talked about in the past because it is integral to your success. We wanted to include SEO in our 5 tips to emphasize that SEO is more important for success in 2021 than it was in 2020.

Even if you have already put time and effort into improving your SEO in the past, this is not something that you can think of as once and done. 

SEO must constantly be at the forefront of your digital marketing plans.  

And if you have no clue what SEO is, taking advantage of its power is way overdue. A great way to check how your SEO is performing is going through a digital marketing audit!

3. Virtual Events Are Here to Stay

Although the popularity of virtual events has been as a result of COVID-19 restrictions, they have become a huge advantage to businesses due to their high ROI and accessibility. 

We are hearing from our promo industry contacts that in-person events are starting back up and many never left. 

But virtual events aren't going anywhere either. 

There is nothing that creates connections and customers like in-person events. Nothing compares. But we all know that in-person events including hosting, attending, and exhibiting, can be pricey.

Now, because of the low-cost and ease of access to clients or prospects (some who might otherwise be unable to attend), virtual events are a great solution for even smaller marketing budgets.
"Virtual events give a competitive edge and put brands of all sizes on the same virtual playing field."  ~ Click to Tweet

4. Keep Up With Your Social Media Presence, But Keep It Manageable and DIVERSIFY

With policy changes from Apple, that conflict with Facebook advertising, the future of advertising on social media marketing seems slightly uncertain at the moment. Social media in and of itself is in flux as people leave platforms in protest and new ones are created or destroyed. 

If you follow Facebook and Twitter stock prices you know what we are talking about. 

A businesses' social media presence is still VERY important. Digital media has NEVER been more important to a marketing strategy.  

With restrictions still controlling the way people live their lives, consumers are relying on your business's social media presence to continue to provide a similar experience that they might get from your company in person. 

We recommend not spreading yourself too thin by trying to be on every social platform out there yet we suggest you work to diversify your digital marketing in 2021 beyond social. 

5. Take The Time To Set Up Your GMB and Implement a Plan To Gain Reviews

Google My Business or GMB is a free tool that should not be ignored or skipped over. 

It is very important that when people type a need of theirs into Google search, your business is given as one of the top results. 

GMB will give your business an edge. 

Not only do you need to set up your GMB page and use the useful tools, you need to cultivate it to make it grow your business.  

This means you need to have someone on your team spend time uploading photos, adding information such as your website, and determining a beneficial review system. 

Those reviews help to push your business to the top of Google maps and search results. 

One way to gain genuine reviews (and this is not a place to cheat the system) is by setting up a text or email that thanks a customer for their purchase while also asking them to leave a quick review. 

Asking in person or in conversation is always fine too, but we have found giving the people an easy link leaves people more inclined to help you out. 

We have an easy way to ensure your reviews are genuine and GREAT for your business! 

Information Overload? Here's Your Next Move

With these 5 easy marketing tips to keep an eye on, you are already off to a great start for 2021. 

But it doesn't matter if your business is a small start-up or a decades-old business with an in-house marketing team, we have the proprietary tools, technologies, and services to help you stay in business. 

For our smaller brands, we have a roadmap of exactly what you should be doing right now. And we offer it to you FREE! If you want more help, we have options starting at $75 a month that can push your brand further in these tumultuous, but opportunity-filled, times. 

For our larger brands, we like to set up a discovery call to uncover how our team can best help you. 

No matter the size of your business, you will have access to our team of marketing pros from across the globe. 

They have helped brands like American Express, COX Media, and LPGA along with more hair salons, mom and pop restaurants, doctors (ask us about how our team helped a urologist's office hit 1 million visitors in 2020), attorneys, and so many more. 

Let us help you succeed.

Let's start with a free 15-minute discovery call. 

Reach out to Shane Shirley Media and ask for a FREE 15-minute call to help your brand succeed in 2021...no matter what comes your way. 

Guest Post by Reece Smith, EVP

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