The Essential Guide to Digital Marketing Success for Attorneys

 

Here's The Essential Guide to Digital Marketing For Attorneys

Attorneys have always been seen as meticulous, sharp, and accurate in all aspects of life, but especially so in business. So then, why would any attorney not take time to be that meticulous, sharp, and accurate when it comes to their digital marketing efforts? 

In this exceedingly digital world we live in today, we cannot stress the importance of a firm's online presence. 

Attorneys, now more than ever, need to understand the value of top-of-the-line digital marketing in 2021 and fully exploit it. 

Smart attorneys know that investing in digital marketing elevates a practice and is something to take seriously.

If you're an attorney and in the market to help more clients and ultimately make more money, this article is for you. 

7 Digital Marketing Strategies Every Attorney Should Be Capitalizing On

1. Make The Most of All Google My Business Has To Offer

Google My Business (GMB), formerly known as Google Places, is a free tool offered to businesses of all kinds. 

With the proper utilization, GMB can directly improve an attorney's local search visibility online. Again with this virtual world, we are now living in, an attorney is placing too strong a reliance on word of mouth reviews to obtain clients if they aren't using GMB to their fullest advantage. 

On your GMB page, you can share your hours of operation, holiday hours, location, photos, helpful posts, websites, reviews, and so much more. Plus, this important information appears on the first page of search results for your firm, keywords as well as location.

For example, if you are in Family Law in Tampa, Florida and someone Googles "Family Lawyer Tampa", valuable pieces of information that your prospects need to find your firm will show up on the first page and in Google maps. 

If you took the time to invest in a free GMB page, that is. 

2. Utilize SEO To Rank for Keywords

For those who may not know, SEO stands for Search Engine Optimization and essentially is how a business gets found online on a global, national, and local scale. 

SEO keywords are popular words or phrases in your website and online content such as blogs or social posts that allow your law firm to be found online. 

Using these words and phrases as appropriately as possible essentially allows for more visitors to your site which we all know at the end of the day means more clients. When it comes to attorneys specifically it might be harder for clients to know exactly what type of attorney they need. If you're a personal injury attorney, using keywords in your online content such as "car accident lawyer" or "medical malpractice lawyers" will help improve your SEO.

3. Local SEO Efforts Are Essential for Increasing an Attorney's Business 

While SEO is obviously important, Local SEO is almost more valuable to an attorney's success because it generates clients in your area of service. SEO is a lovely and effective digital marketing trick, but it is meant to build off of because, again, if you're an attorney practicing in Florida, a client in Oregon wouldn't be beneficial to your business...unless your practice reaches nationwide.

With the help of tools like GMB and others, Local SEO efforts are worthwhile and something worth doing correctly the first time. Mistakes aren't forgiven online, and Google doesn't ever forget! 

4. Only the Finest Content Generates Online Success 

First of all, if you're an attorney and you don't have your own website, that's your first problem. 

Invest in one immediately. 

A beautifully crafted website is one of the key elements to gaining new clients and ultimately success. It is a great way to tell clients about you, your services, show testimonies, showcase a legal blog (integral to a successful SEO strategy), and more. 

Keep in mind the shift in the last few years to a digital world where if you're not online, you don't exist to a huge client base. For GMB, SEO, and Local SEO to help build business for your practice, you must first be putting content online through that website and social media. The catch is that it can't just be any content because only the BEST content will help contribute positively to your online success. 

And the more excellent content you offer online, the more Google will love you and rank you higher in search engine results. 

Google remembers everything content-wise such as minor spelling errors, missing Alt text on photos, bad website links, spam comments on a blog and so much more. This means that your content and everything surrounding it must be the creme de la creme, or in other words the best of the best! 

5. Although Social Media Marketing's Future is Unknown, It's Still Necessary and Valuable

With all of the data and policy changes, deletions, and all-around craziness going on with Big Tech,  thinking about the future of social media marketing is causing panic. Rightly, businesses need to seek other means of marketing online and off. 

But, for the time being, social media marketing should still be on your to-do list. Just be sure to diversify your efforts. 

Social media marketing is a great way for attorneys to connect with their followers and convert followers to clients. 

Posting to social media is also another great way to deliver valuable content that search engines love so much. The more you post the bigger your following will get. 

PRO TIP - NEVER BUY FOLLOWERS! 

For attorneys, we recommend a posting schedule with helpful legal tips and client-approved reviews that you've collected. These types of posts are needed to create the level of trust between you and your followers that is necessary to turn fans into paying clients. 

Another great benefit to social media marketing (that may sometimes be overlooked) is that although it might not feel like your firm is having success right away, the more you post, the more your followers will see your content and think of you when they need your services. 

Regularly scheduled posting of beneficial content helps your firm stay top-of-mind. This matters because that fateful day someone (unfortunately) rear-ends one of your followers and they need money to help pay for a new car and hospital bills, they know who to call...you. 

6. Blogging Isn't Just for Mommies, It's for Attorney's Too

You may have heard of the term "mommy blogger" and feel "negatively" about the idea of blogging. 

Seriously though, blogging is for everyone who wants to get found online and specifically a great tool for attorneys. Blogging is yet another great way to increase your online presence. Providing just a little bit of expertise online validates your knowledge and ultimately leads to converting readers to clients. 

A blog is a great way to tie together a lot we've talked about today such as SEO and content as it's an easy way to get pushed to the top of search engine results. 

Writing a blog yourself is definitely an investment of time. You need to be posting often for a successful blogging strategy. But don't let the investment of time needed keep you from benefitting from blogging! 

We have a proprietary, proven solution for that! Reach out to us today and ask for more information on our monthly service for blog creation. 

7. At the End of the Day, Simplicity Is Preferable to Complexity When it Comes to a Dashboard

We understand that at the end of the day people want what actually is going to work for them and not be too overwhelming to manage. When it comes to managing all your data and everything that comes along with successful digital marketing, it's convenient and efficient to have one main location for it all. 

All of the data from your hard work with keywords, social media, blogging, website building, GMB, and more need one central location for easy viewing and analyzing. 

This data is how you know where you need to adjust your sails and where all of your hard work is paying off and converting to leads and eventually clients. 

Google Analytics is far too cumbersome for most. Furthermore, it lacks integral information that you need like what keywords prospects are using to find your website. 

We set up our clients with a one-stop, easy-to-understand, and valuable dashboard. 

Don't Be Guilty of Not Investing In Your Digital Marketing

You've now got all the reasons why you need to take your digital marketing seriously as an attorney, and it's time to take action now. 

There are many ways your practice or firm can benefit from digital marketing efforts...if done correctly. 

With the help of our partners, Shane Shirley Media has access to proprietary digital marketing technologies that can elevate your firm in 2021 the moment you reach out to us!

We start with a free digital marketing audit of your firm valued at $2500 that will help you see clearly all the pros and cons of your current marketing efforts. 

And we will create a follow-up proposal that will have you helping more clients in no time. 

Thrive to be better than your competition, were in the business of building businesses! 

Guest Post by Reece Smith, EVP