A Small Business Owner's Guide to Recovering From The Pandemic - Part 1: 7 Essential Digital Marketing Tips to Increase Sales

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Essential Digital Marketing Tips to for Recover Lost Sales From The Pandemic

With the last year testing so many small businesses' ability to thrive under immense restrictions and even closings, we have seen many being forced to close their doors, partially or permanently. Unfortunately, many of these businesses failed not only because of the pandemic but because their digital marketing was ineffective. 

We understand navigating the road to recovery from the horrific aftermath of the COVID-19 restrictions can be challenging. 

We work with small business owners across the country who are just as overwhelmed as you might be right now. But we are here to help!

Right now, to gain market share and get your business back in the black and bring in the revenue you need, it is important to get your business in front of your perfect potential customers

It should be no surprise for you to hear us say a phenomenal way to survive is to invest in your digital marketing. A successful digital marketing plan takes time away from your entrepreneurial role as a small business owner and we always suggest outsourcing what you can afford. But, if that isn't an option right now, we have put together 14 of our best digital marketing secrets to thrive and survive while trying to get back to normal operations. 

14 Essential Digital Marketing Suggestions Every Small Business Owner Needs To Use NOW!

1. Know Your Customers  

When it comes to digital marketing for a small business, knowing who your customers are is the key to success. Effective digital marketing requires you to find out who your audience is online. 

This is because as we move forward to getting back to business, many people may continue to work, live, and shop in this digital world.

The first thing a small business can do to get ahead is to find out who their target customers are online. This is essential in order to target them, right? 

2. Target Your Specific Customers 

After you have found out the who, what, when, where, how, and why about your customers, you must target them. 

Now whether that means via email marketing, digital advertising, or whatever else you are using in your marketing plan, targeting these specific customers based on their online habits is essential to growth in 2021. 

Man Sitting at his desk on the computer with text saying Target Your Customers

Targeting your specific customers allows for your message to get to the right people and at the right time so that they make a purchase from your small business. 

In order for advertising to be worthwhile, getting your message in front of the right people is what it is all about. 

3. Digital Advertising is a MUST for Targeting Success

There are clearly a multitude of different digital marketing approaches whether they be through organic growth, local SEO tactics, or more. But there is no secret those approaches have their limits. 

For small businesses and any business having a hard time getting customers "in the door", budgeting for digital advertising is a must. 

With so many ads competing for your target customers' attention online, it's important to stand out and get your valuable content and name in front of the correct people...before your compeitors grab theri attention. 

4. Take The Gamble With Google Ads

With digital advertising, there are many different mediums to use to target your audience. 

There are a number of success stories with Facebook, Instagram, and other social media sites. But Google Ads, formally known as Adwords, is where the gold is for many small businesses these days. 

Google Ads is a great way to take advantage of targeting your specific customers through digital advertising. This is because using Google Ads guarantees your website is shown before many organic search results. 

Obviously, there are ways to get your website pushed higher in search results. But Google Ads are effective and quick to the punch and very worth finding the spend to run the ads and pay someone to manage them. 

Results are often instantaneous and it is a benefit that you can pay only when your ads are actually clicked on. 

5. You Have to Spend Money to Make Money

Your business is an investment, right? 

Man on the phone and on the computer and text that says Don't Forget Your Business is an Investment

We've seen small business owners over the years who refuse to find the money for a marketing budget.  This is because, for the smaller-sized businesses, marketing has had such a "do it yourself" mentality behind it for so many years. 

But when you spend money in marketing, if managed correctly, you make money...so you're in for a huge influx of sales! 

6. While Spending Money Don't Go Crazy...BUDGET!

Over the years we have worked with small business owners who thought they were saving money by not dishing out the dough for digital marketing, because in the end, they were really losing money. But, we have also worked with the opposite types of clients. Many small business owners have come to us after essentially spending the big bucks and getting little in return. 

As a small business owner, it is important to not fall for over-promising sales pitches and create a marketing budget

We suggest performing an extensive digital marketing audit to get a feel for how to improve upon your strategy in order to reach your sales goals within a budget. 

7. Always Have a Marketing Plan

Since we are on the topic of creating budgets and plans, a great tip for small business owners trying to recover from the pandemic is to always have a marketing plan you are working from. And do not think it needs to be complex or difficult to create. Ours is a "living" marketing plan that is constantly tweaked. 

If 2020 taught us anything in marketing, it is to be prepared for the unexpected and a great way to do that is with a marketing plan. 

Having a marketing plan to help guide your sales goals helps to provide a focus for many business owners. 

Creating a plan also allows for effective promotions of products and services which then allows for everything else to fall in place, leaving you with customers lining up at the door. 

Ready for the Next 7 Tips and Tricks but Can't-Wait Until Next Week? Here's Your Next Step... 

Now that you have the first 7 of our top 14 suggestions (watch for part 2 next week) for your small business to gain sales moving forward, what are you going to do with them? 

We suggest your next step is to have us perform a completely free digital marketing audit valued at $2500. 

As a small business owner, we understand you are most likely incredibly busy with an entrepreneurial mindset always working on the next thing. Luckily for you, we work with your busy schedule and get you the help you need. 

We are in the business of building businesses (our team has worked with FORD Motors, American Express, COX Media, LPGA, and so many smaller businesses too) and with the last year everyone has had, we understand you might need some extra help without breaking the bank. 

We have SEO plans starting at just $75 a month. 

Reach out to us today to schedule a call with our President and get your digital marketing audit started so that you can start the road to recovery. 

Guest Post by Reece Smith, EVP 

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