Attract More Customers To Your Business With These Six Tips

 

How To Attract More Customers To Your Business...Online

Saying that operating and owning a business has changed over the last 18 months is an understatement.  You might be wondering how in the world you are going to attract more customers to your business. 

What should you be doing right now to market your business effectively and increase sales? 

Depending on who you talk to, there are tons of different and creative ways to answer that question. But the most important thing to remember is that 2.4 billion people shop (B2B and B2C) online every year and that isn't changing anytime soon. 

In fact, that number has increased over the last 18 months. 

It's time to learn how to attract more customers to your business using six, online, digital marketing tools. 

Six Ways To Attract More Customers To Your Business Using Online, Digital Marketing Tools 

1. Establish an Online Presence 
2. Search Engine Optimization (SEO)
3. Ask For Reviews 
4. Utilize GMB 
5. Start or CONTINUE Blogging 
6. Nurture Current Customers 

1. Establish More of an Online Presence 

With so many people shopping online every year, having a flawless, consistent online presence is key.

An easy way to start is by establishing a website or auditing your current website.

Think of your website as a virtual office space where current and potential customers can learn about sales, specials, deals, and even shop and order directly from your site. 

There are many options out there for businesses to find a template online and plug and chug for a cheap monthly price, but be wary. What many of those options fail to advertise is that you do not own the rights to that site. 

2. Search Engine Optimization 

Once you have a beautiful, user-friendly, and mobile-optimized website, the real work begins. 

Just having a website is not enough. Unfortunately, "build it and they will come" does not apply in this case. You must do the proper things to attract people to that website...and we're talking about search engine optimization or SEO. 

Doing the proper things for SEO changes depending upon recent Google updates but generally includes things like creating a business profile, pushing your business's information to various directories, utilizing Google My Business, search engine optimization, website location META, Google Analytics, and performing quarterly audits. 

Does all of that sound like a lot of time and effort? Are you worried you don't know anything, let alone enough about SEO?

We suggest using an SEO program to relieve the stress of managing all it takes to make search engine optimization success. 

This is not an area up for debate. Every business NEEDS an SEO program that is implemented by professionals. 

3. Ask For Reviews and Take Them Seriously 

Asking reviews is not something new and we're honestly not sure why so many businesses don't take the power behind them more seriously. 

Not only do reviews help prospective customers make initial judgments about your business, but they have huge SEO benefits as well. 

Taking the time to ask each customer to leave a review and then make sure they leave it on the right platform is time-consuming. 

Don't forget that asking for reviews (without a reviews system) leaves your business vulnerable to unhappy customers who want and need to be heard and understood. 

Just one bad review of your business can really impact the way your business is perceived online. 

A great way to help your business avoid bad reviews is by using a reviews system. A reviews system not only helps to remind customers to leave a review but it initially asks them about your service. By first asking them to rate their experience, it gives you a chance to right the wrong, before they leave a negative review. 

And in order to increase efficiencies, this should be done using software that is hands-off! 

4. Experience the Value in Google My Business

Let us set the record straight. The white box on the right side of your Google search results, showcasing a specific business is not there by chance. That information shows up because a business took the time to follow the steps to utilize their Google My Business listing. 

Taking control of your Google My Business (GMB) listing and really putting in the effort that it requires to thrive is when your business will start to see results.

It all starts with verifying and cleaning up your listing, optimizing your listing and images, and posting to GMB weekly. 

Taking these steps, as well as getting your patient reviews and managing your page consistently, will allow your practice's online presence to grow. 

5. Start Blogging

Starting a blog is easier than you think and totally worth every penny and second you will invest in it.

Blogging will provide numerous benefits to your business including providing knowledge and answers to current and future customers' questions, attracting customers to your website, increasing search results for keywords, and garnering even more SEO benefits. 

But you are probably thinking right now that blogging is time-consuming and normally incredibly expensive. Writer's fees can run more than $1k per post for highly technical writing. 

That is why we recommend using an automated blogging system to get all the benefits of blogging, without actually lifting a finger. 

6. Nurture Your Current Customers

Don't forget you have access to all of the potential clients you could ever dream of with your current customers. Word of mouth advertising is not dead. Sometimes all it takes to gain new customers, is to nurture the ones you already have. 

According to Advertising Specialty Institute (ASI), promotional products are the most well-received form of advertising, consumers are more like to do business with an advertiser that gives them a promotional gift, and they provide the best ROI out there. 

With promotional marketing, you can build relationships with current customers while at the same time turning them into walking billboards, advocates, and micro-influencers for your business. 

Give your customers a branded reusable bag and fill it with goodies. Mail them something to their home on their birthday or any day just to let them know your business values them. The benefits will far outweigh the cost. 

Looking for Results? 

Being an entrepreneur, business owner, or manager doesn't mean you have to be a digital marketing pro too! We're here to help. 

Our team has built over 10,000 websites and our proprietary digital marketing tools have helped countless other businesses across the US...and yours could be next! 

What are you waiting for? We have SEO programs starting at just $75 a month. 

Click the image below to sign up for a free digital marketing audit for your business valued at $2500. 

Guest Post by Reece Smith