Green Business Offerings Finally Paying Off for Consumers and the Bottom Line
It seems that going green is not just good for the consumer and the environment, but it's also good business as well. In a recent joint report on a survey conducted by three of the nations leading green U.S. business associations, The Association for Enterprise Opportunity (AEO), Green America (GA), and EcoVentures International (EVI), three out of four small businesses reported that, even in this recent bad economy, sales for green products and services actually increased.
Who would have guessed that consumers will respond when given the chance to purchase products they know are good for them ad for the environment? Among those businesses who responded to the survey, the greener the company’s practices, the higher their sales and customers preferred their businesses because of their environmentally beneficial practices.
The Numbers Don't Lie. Offering Green Pays Off For Business
Nearly six out of 10 (58 percent) small businesses said that they had been able to expand their products and services with green offerings during the recent economic downturn and Nearly four out of five (79 percent) of small business survey respondents strongly agreed that offering green products and services gave their businesses a competitive advantage.
The report also says that organic foods and beverages help drive the growth of green but that across all industries, green segments are growing and gaining market share from conventional markets.
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"Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has." - Margaret Mead