Four Digital Marketing Tools Every Medical Practice Should Be Utilizing After The Covid-19 Pandemic: Part One

Re-Build Your Medical Practice the Right Way With The First Two of Our Four Digital Marketing Tools

It is crazy to think we live in a day and age when you can be seen by a medical doctor in under five minutes via video chat from anywhere in the world. But what is even crazier to us is although it's obviously become extremely important for healthcare professionals to have an online presence, many haven't taken the time to invest in their digital marketing. 

Over the last year, many doctors across the United States have made the switch to being completely digital in all aspects such as scheduling appointments, viewing lab results, paying bills, and even the visits with the doctor.

This switch only means one thing to us, investing in digital marketing is past due for many healthcare professionals. We've put together four of our Top tools and suggestions that we have seen work to gain web traffic and online presence firsthand over the last year for many medical practices. 

Make Patient Experience a Top Priority

Any marketer who says that patient experience isn't and shouldn't be your top priority as a medical practice is wrong. 

As we previously mentioned the shift to digital healthcare is here to stay.

Therefore it is incredibly important now, more than ever to make sure that the patient's experience on your website is user-friendly in all aspects. Even if your practice is not one of the many still seeing patients online, there are many things that are still occurring digitally every single day.

With that being said, we recommend performing an audit of your website and the patient's journey on your website to make sure it isn't going to leave your patients frustrated and feeling lost. 

Four Digital Marketing Tools Every Medical Practice Needs to Build a Beneficial Online Presence

1. A Powerful Tool for Capturing Patient Feedback

Online your practice image means everything. Your reputation online will follow you and is how many people make that initial decision on whether they deem you credible enough and worthy of their trust with their health. 

Having a tool like our proprietary software, to capture positive reviews and make them available to possible new patients is key to growing your practice from here on out. 

While we've seen many medical practices use our tool and benefit from positive reviews, we've seen just as many hurt due to mismanaging bad reviews and refusing to make the spend for digital marketing. Thankfully our reviews management tool helps you avoid bad reviews by dealing with grievances before a patient is asked to leave a review. 

Our tool is unique in its successes by asking the patients to rate their experience whether it be telemedicine or an in-office visit. This gives your office an opportunity to respond to less than stellar experiences while also allowing you to ask those who rated the visit high to leave a review. 

Our software then pushes that review to your website where Google will index them and give your office a unique SEO advantage.  

2. The World's Most Powerful Blogging and Social Posting Tool 

Hopefully, after taking our advice your practice's website will be up to par and ready to be utilized by many old and new patients. But sadly, having a fabulous website is just not enough to drive potential new patients there. 

You must drive them there by adding articles related to your field of medicine to your website and posting them to social media. By doing this you will increase search results for keywords in your articles and drive more and more visitors to your site every day.

With help of our proprietary software, all of the heavy liftings is done by us and managed by us. Yes, that means that you have to do absolutely nothing to drive massive amounts of visitors to your medical practice's website. 

While You're Waiting for The Next Two One-of-a-Kind Tools 

Even though you don't have all four of our game-changing tools, there is still so much you can do to get started with our reviews system, blogging, and social posting. 

We have helped many medical practices gain control of their online image in order to keep and gain patients over our 10 years in the digital marketing world. 

We are in the business of building businesses and at the end of the day, we all know that every practice is a business that needs to continue to gain and maintain patients to continue helping so many. 

With the help of our FREE digital marketing audit, you will be able to not only gain more insight into fixing up your website and these two tools, but also other areas that might need important with your digital marketing efforts. 

Reach out to us today to get started! 

Guest Post by Reece Smith, EVP 


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