Four Digital Marketing Tools Every Medical Practice Should Be Utilizing After The Covid-19 Pandemic: Part 2

Re-Build Your Medical Practice the Right Way With These Four Digital Marketing Tools

As we come upon the halfway point in 2021, it is important for all businesses, including medical and healthcare professionals, to take a step back and look at their progress. 

Last year our team helped a urology practice attract 1 million visitors to their website. How many visitors did your website attract? If you could use the help of our team, read on. 

It is clear that it has become important for all businesses, but especially healthcare professionals to have an online presence. But we have found that although medical offices know the importance of having an online presence, many haven't taken the time to invest in their digital marketing. 

Last week we mentioned, it is crazy to think we live in a day and age when you can be seen by a medical doctor in under five minutes via video chat from anywhere in the world.

Over the last year, many doctors across the United States have made the switch to being completely digital in all aspects such as scheduling appointments, viewing lab results, paying bills, and even the visits with the doctor.

It is obvious to us that investing in digital marketing is imperative and beneficial for healthcare professionals.

Last week we wrote about two of our four top SaaS tools for marketing. Our team has seen these tools work time and time again to gain web traffic and online presence for healthcare pros. 

We can help you too. 

This week we cover the final two tools that are also proven to help numerous businesses in healthcare grow and succeed while recovering from all the changes post-pandemic.

Make Patient Experience a Top Priority

Any marketer who says that patient experience isn't and shouldn't be your top priority as a medical practice is wrong. 

As we previously mentioned the shift to digital healthcare is here to stay and you need to be found online. 

Furthermore, Google is making changes to how they rank not only mobile webpages but desktop as well and ranking page experience starting in June. 

Therefore it is incredibly important now, more than ever to make sure that the patient user experience (UX) on your website is user-friendly in all aspects.

With that being said, we recommend performing an audit of your website and the patient's journey on your website to make sure it isn't going to leave your patients frustrated and feeling lost. 

Four Digital Marketing Tools Every Medical Practice Needs to Build a Successful Online Presence

1. A Powerful Tool for Capturing Reviews

2. The Worlds Most Powerful Blogging and Social Posting Tool

3. Rank First, a Local SEO Program for Your Practice is a Must 

Everyone knows many things have changed and will continue to change but did you know that localized search will increase your visibility? 

For those of you that might not know, search engine optimization or SEO is the process of increasing the quality and quantity of website traffic. 

This means that if your practice has a local SEO program like we offer that works, when potential new patients are looking for your services, your medical practice will show up high in search. A local SEO program is foundational for every medical practice. In fact, if you don't take the time and find the spend for a local SEO program, your practice will drop down below many of your competing practices. 

Since we understand the importance of getting a local SEO program in place as soon as possible we offer two programs. The first is the most basic that simply puts your practice on the map and keeps you there. The second is the most advanced which not only puts you on the map but it takes your practice to the next level. 

4. Webpages That Geo-Target Everywhere

Now, a local SEO program helps your medical practice get found online locally, but there is no reason to stop there. When it comes to healthcare, people will travel across seas in order to get the best care possible and before many people move, they like the get their healthcare in order. 

These are just two of many reasons why it's important to make sure your practice is being found everywhere. 

Our proprietary digital marketing software solves the problem by creating pages that target areas in which your business is not located. This can be vital for many telemedicine or specialized practices that don't necessarily need to only serve where they are located. 

Our team works hard on what we do best so that you can focus on what your practice does best, helping people. 

How To Get Started With Our Four One-of-a-Kind Tools 

Our team has helped many medical practices gain control over their online image and help keep and gain patients over our 10 years in the digital marketing world. 

We are in the business of building businesses and at the end of the day, we all know that every practice is a business that needs to continue to gain and maintain patients to continue helping so many. 

With the help of our FREE digital marketing audit, you will be able to not only gain more insight into fixing up your website and these four game-changing tools, but also other areas that might need important with your digital marketing efforts. 

Reach out to us today to get started! 

Guest Post by Reece Smith, EVP