6 FREE Digital Marketing Tools Every Small Business Can’t and Shouldn’t Live Without


Here Are The Essential Digital Marketing Tools Every Small Business Can't (and Shouldn't) Live Without!

Obviously not every small business owner feels they can make the spend to have all of their digital marketing outsourced and handled for them. Sometimes CEOs and founders feel it's just easier and cheaper to pay a staff member a little extra or just try to manage it all themselves no matter how exhausted or out of their element they may feel. 

No matter what the reasoning is that exists behind a small business owner's decision NOT to hire help for digital marketing, the fact remains it is really an integral part of success for ANY business. A small business's online presence has an important role to play when it comes to growing the business. 

We're in the business of building businesses! 

So to give our small businesses a bit of help, here are six digital marketing tools that will make any small business owner's job easier and help promote growth. 

Six FREE Digital Marketing Tools for Every Small Business

1. Mailchimp 


We have turned many clients onto the benefits of using Mailchimp. 

Mailchimp is an American automation platform and email marketing service. With the ability to send weekly, monthly, or quarterly newsletters or updates without lifting a finger (sort of), it is sure to help grow any small business. 

Creating campaigns is just one of the other advantages of the website in addition to creating forms, retargeting ads and so much more. 

2. Buffer 


When it comes to managing social media accounts for a small business, it can in all honestly be extremely time-consuming and tedious. After spending hours on end creating content, it's an important part of any content marketing plan to post and share with the world.

But thankfully Buffer makes the whole process very simple. 

With their free option which includes using the service for 3 social platforms, Buffer allows you to schedule and plan your posts with pre-selected times. No more guessing when to post, because with Buffer all you need to do is connect your socials accounts and schedule away. 

Truly one of the greatest feelings is scheduling all social posts for a certain time frame and getting the notification on the phone from their lovely Buffer app that all the content has been posted...just to do it all over again!

3. Hootsuite 


Hootsuite is very similar to buffer but definitely has differences that become obvious once in use. 

Hootsuite is a great tool for small businesses as it allows them to schedule and post updates to multiple platforms all in one dashboard. One underrated platform that many small businesses sadly underutilize is Pinterest. 

Unlike Buffer, through Hootsuite's free option, a small business is able to utilize various platforms such as LinkedIn, but also Pinterest by posting and creating boards in the same dashboard as other social networks.

4. Adobe Spark 

Content is king and holds a lot of power within. It is important to have the best of the best content that adds value to a brand's target market. Adobe Spark is a wonderful tool, that allows creators to create the best of the best content. 

This is done with the thousands of user-generated templates, uploading user-owned images, and exploring and using all the design tools they offer. Adobe spark is also great for creating infographics and downloads as well as creating content for social media. 

5. Canva 


Many marketing teams are switching from Adobe Spark to Canva. The discussion in the industry is which is better. With both offering free trials, every marketer or small biz owner can decide for themselves. 

Canva is a graphic design platform used to create graphics, presentations, posters, and other visual content that any small business can definitely benefit from. Whether creating an out-of-order sign or creating an entire social media campaign, Canva is a great option. 

Launching in 2013 their goal is to make complex things simple and they've definitely done that through their many integrations. In fact, Buffer and Canva actually work together if the accounts are connected and have the potential to make work life easier. 

6. Trello 


Trello is one of the greatest collaboration tools that organize all projects into helpful "boards". Being free and easy to learn, Trello is a great tool for all small businesses. And Trello is not just for digital marketing purposes but can be used for all project planning and collaborative purposes.

Need More Helpful Tools That Could Make or Break Any Small Business?

It is so important for every small business to keep up with its online presence through proven digital marketing tactics. 

Whether that be with newsletters, social media, infographics, or downloads, these six FREE tools are some of the best in the industry. 

Taking advantage of these tools could be game-changing for any small business. 

Want to learn more about how to successfully market online? 

Click the image below to sign up for a FREE digital marketing audit valued at $2500. 


Guest Post by Reece Smith 

1 comment:

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