5 Google My Business Secrets To Attract More Customers in 2022

 

Attract More Customers in 2022 With These Google My Business Secrets

Did you know that this year to date, Google has accounted for 94% of mobile searches , yet there are still many businesses that haven't even set up their listing? 

If you've at least claimed your Google My Business listing and added your information, congratulations you're off to a great start. 

Google My Business (GMB) is one of the most underrated and underutilized digital marketing tools. Aside from Google being the most popular search engine in the world, if you use GMB correctly, your business will benefit from its capabilities, ultimately attracting more customers. 

Here are five of our favorite Google My Business secrets to use this year to attract more customers in 2022.

5 Google My Business Secrets 

1. Be Honest 

Now more than ever Google is really watching what your business does online. Any variations in addresses, hours, phone numbers, contact information, and more can really hurt your chances of not only being on the first page of search engine results, but it can also hurt your map appearances. And that can be detrimental to your business. 

Google knows all...and even when you think they don't, they do. 

Trust us, we've had to fix situation after situation where clients come to us asking to get their accounts back or plead their case to Google after too many discrepancies. 

Being honest not only with Google but online in general will only help your business in the long run. 

Just like mom and dad always said, honesty is ALWAYS the best policy. 

2. Post Photos 

I hate to be the one to tell you, but if you have a GMB listing but don't do anything with it, you really aren't reaping many benefits. 

The more that is posted to your listing, the more Google obviously has to show people who are searching. Therefore adding photos of your content, your space, your employees, quotes, your clients or customers, sales (and the list goes on), will help you attract more customers. 

Don't forget, humans are visual beings and online a great way to stand out is to give people something to look at. 

Plus, Google displays your most recent photos on your listing and sometimes in maps. 

3. Push For Reviews 

Reviews alone have so much benefit but when Google got involved it changed the way reviews influence businesses online. 

Because Google is one of the most used search engines, not only will your business listing show up but the reviews will as well. 

Try to consistently remember to ask customers for reviews when they have a good experience or use a tool like our Gotcha reviews tool that works within Google's policies and helps filter out bad reviews. 

4. Post Updates 

Much like the way your listing and business can benefit from posting photos on a consistent basis, you can benefit from posting updates as well. 

There are various options as to what type of update and what the ultimate CTA (call to action) is. 

The updates are a great addition to the photos or content you might already be posting on other platforms. 

5. Consistent Management 

I am sure time and time again you have heard the good old saying, "Consistency is key" and honestly it couldn't be more true. Not only in digital marketing but also in life.

When a GMB is managed and constantly being watched and updated, you can really see it come alive. Posting photos, posting updates, adding offers, watching appointment scheduling, managing any updates Google might throw at you, watching the insights and analytics...a lot needs to be done. 

Thankfully, we offer SEO packages starting under $100 a month that really help to get consistent Google My Business management going. 

Our Final Secret 

Not everyone has the time, patience, or even the extra help to try to do all their GMB and digital marketing on their own. 

That is why we offer four great tools, two being specific to GMB to try to help your business attract more customers in 2022. 

With 60% of smartphone users saying they use the call button on GMB listings, if you're just joining the GMB party you got a lot of catching up to do. 

Check out some of our other GMB posts and content on our social media and click the photo to the right to schedule a time to talk to our team about your business's options. 

Guest Post by, Shane Shirley Media EVP, Reece Smith