Don't Make These Common Digital Marketing Mistakes in 2022
With the new year right around the corner, it is a perfect time to evaluate some common digital marketing mistakes made by unfortunate businesses in 2021. Learning from mistakes whether they are yours or someone else's is a lesson as old as time.
In order to thrive, every business should start the new year strong with digital marketing goals in place and strategies ready to implement to support those goals.
There are plenty of digital marketing statistics and trends that show us where your business should be focusing in order to excel in 2022. But we understand that sometimes sifting through data and trying to put together a plan for a new year of digital marketing strategies can be challenging. So we've compiled a list of what NOT to do in terms of digital marketing for your business next year.
Don't Ignore the Value In Your Online Presence
It still blows my mind the high number of businesses we have encountered over the last year that are still not investing in a website, updating the one they have, fixing broken social links, or taking care of other issues.
Further, social media is definitely a great way to get a head start with creating an online presence but don't rely on it too much. It is never a good idea to put all of your marketing eggs into one basket.
Having a beautiful, user-friendly, optimized website is key to surviving in the new year. Think of your website as a virtual online location of your business. Every website visitor is essentially the same thing as someone walking through the doors of your physical location.
The value in creating social media accounts, building or updating your current website, and engaging online in various ways is huge to your business's success moving forward.
Search Engine Optimization is Too Important to Ignore
With over 40,000 Google searches every second, reaping some of those benefits for your business should be easy right?
WRONG!
Without utilizing search engine optimization or SEO your business might never make it to the top of search results.
As the competition gets thicker, having a website and social media accounts is simply not enough anymore.
Once your business has that virtual location online (aka your website), the real work begins. This includes things like utilizing GMB and creating a profile, pushing your business information to various directories, search engine optimization, keyword research, website location META, Google Analytics, and performing quarterly audits.
Getting on Google's good side and staying on their good side is not an easy task for your average business owners, therefore, we advise utilizing an SEO program for your business as soon as possible.
Don't Forget Blogging...It's NOT a Thing of the Past
To this day whenever we tell business owners that they should invest in blogging, they look at us sideways. But blogging today is very easy and different from what you might think from the past and totally worth every penny (and second), you might invest.
Besides the massive SEO benefits blogging provides for your business, it allows you to provide knowledge and answers to current and future questions, attract website visitors, increase search results for keywords, and bring in that targeted traffic you need to build your business online.
You Must Protect Your Business From Bad Reviews!
Sometimes bad reviews happen. But the biggest mistake businesses made in 2021 was leaving themselves vulnerable to those clients or customers who simply just want to be heard.
Not only is it important to ask for reviews, but it is also just as important to make sure the reviews being given and showcased for new clients or customers to see are positive. It is possible to eliminate bad reviews before they even happen by utilizing a reviews system.
With a reviews system, not only are your clients and customers asked to leave their reviews without you having to lift a finger, but they are first asked to rate their experience on a scale of 1-10. This way, if the rating is below your level of satisfaction you are able to fix their issues before their bad review is plastered all over the internet for everyone to see.
Getting Ahead and Staying Ahead in 2022 Is Easier Than You Might Think
There is no one-size-fits-all when it comes to digital marketing strategies for your business. But if there is one thing certain, it is that making these mistakes will definitely hurt your business.
Wondering how to make sure your business is in the clear?
We offer an in-depth digital marketing audit FREE in order to help your business start seeing results! With the new year right around the corner, a great way to verify your business is not making these mistakes is with our digital marketing audit.
At Shane Shirley Media, we are in the business of building businesses and we would love to help your business next.
Guest Post by Reece Smith
No comments:
Post a Comment
"Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has." - Margaret Mead