Why Your Business Should Start Blogging and the Benefits

Why You Should Start Blogging For Your Business

Many people ask us, "Is blogging really worth it?" And, because of all the ways businesses can benefit, the easy answer is always, "Yes". With 40,000 Google searches every second, there's plenty of room for your business to convert some of those searches to sales, with a blog. 

Blogging is one of the oldest tricks in the book when it comes to increasing visibility online. Blogging has the ability to increase website traffic, convert traffic to leads, and ultimately increase business.

Having a website is not enough these days to help you build your business online. You must have the tools in place to attract people to your website. Building a blog and posting quality content consistently is a perfect way to drive massive amounts of traffic to your website. 

Although blogging is not an easy task without using a blogging tool it is something every business should be doing.

Benefits of Blogging For Your Business

There are many benefits to blogging. Therefore we have picked a couple of our favorites that really set apart blogging from other digital marketing strategies. 

Increase Website Traffic 

Increasing website traffic should ALWAYS be a goal of your business. By giving people just one more reason to go to your website, blogging is a way to achieve that. 

Creating useful content that is carefully written and focused on your industry or specialty, allows for your perfect prospects to find your business. 

With thousands of searches every second, it is important that your content is optimized to show up in search engine results. One way to achieve this is by using keywords, alt tags, and following all the rules of Google. 

By giving people just one more reason to head over to your website (versus paid ads or buying COLD email lists), your business has the opportunity to increase traffic and create your own very "warm" email list! 

Convert Website Visitors to Leads 

Don't forget, an increase in website visitors typically means an increase in leads...if you have built a website that converts. 

Having a beautiful, user-friendly website with all the bells and whistles (including numerous calls-to-action) is a discussion for a different day, but definitely an important element for reaping the benefits of blogging. 

Blogging helps you gather leads by attracting more targeted website visitors and growing your email list. 

Link Building With Blogging 

The internet is essentially a giant spider web. It is up to you to get your beautiful website in front of your target market while keeping them away from your competitors' websites. A smart way to do this is by laying inbound links or backlinks that will really please Google's algorithm. 

Of the hundreds of things Google looks at when it comes to ranking your website, backlinks are one of the most important. With many professionals saying backlinks are the 3rd most important factor when it comes to SEO. 

Laying these links and then sharing them to all your socials and gaining credibility at the same time is very valuable to your business. 

As time goes on many other industry leaders will begin to share links to your content which helps all parties involved.

Starting a Blog For Your Business is EASY

Many businesses have stayed clear of blogging over the years because of how much time, effort, and money it takes to really gain these benefits. 

In fact, 41% of SEO experts say link building is one of the hardest parts of SEO. Many professionals acknowledge it as extremely challenging just coming up with enough content to please Google and doing keyword research. 

Our team got tired of the challenge and created the world's most powerful blogging and social posting tool. 

As discussed, blogging and social posting are key elements in increasing website visitors. 

Many businesses don't blog and if they do, they don't do focus correctly on SEO or they have some kind of content program that falls short. 

Even so-called bloggers and social management companies fall short of doing enough to generate traffic to your website. 

Our proprietary software indexes 2.5million influencers writing articles on over 50,000 topics. We are able to take selected articles, bring them into our system, run them through a quality score algorithm and post them to your website daily with each article linking back to the influencer. 

We then post daily article snippets to Facebook, LinkedIn, and Twitter and these posts link back to the website articles. We post up to 5 articles every day to your website and Twitter and post 3 times a day to Facebook and LinkedIn. 

The result is a huge lift to your website traffic. 

Get Started Now

With the new year staring us down, NOW is the time to take action with blogging for your business. 

We are in the business of building businesses and we would love to help yours next. 

We offer a FREE 30-minute consultation with our team where we run a custom digital marketing audit. 

Plus when you fill out the form to schedule your consultation you will automatically receive our Business Roadmap to Success. 

Grow your business with blogging in 2022 without all the headaches and hassles! 

Guest Post by Reece Smith