Marketing to Millennials? Guess What? Green Matters

5 Strategies for Marketing That Works for Millennials

Marketing to Millennials? Here's What You Need to Know

The most basic description of Millennials are people born between the years 1977 and 1995,
5 Ways to Market to Millenials
but that’s really just the beginning of everything there is to know when it comes to this dominant demographic. Millennials are on the verge of accounting for one third of all retail spending and will soon make up 50 percent of the workforce.

On LinkedIn? Here's The Biggest Tip You Need

On LinkedIn? Here's a Tip You Need to Know 

If you are doing business today, chances are, you are on LinkedIn. If you are there great. Now what? I see so many people who expect LinkedIn to do the work for them and this is a total waste of your time if you are operating under that mindset. There are so many things you can do like optimizing your page for search and utilizing your headline to showcase current projects or really tell people who you are, but the one thing I see people doing wrong is that they simply do nothing.

Want an Eco-Marketing Idea That Works in Today's Digital World?

Marketing That Works

Looking for Marketing Ideas That Work In Today's Digital World That Are Eco-Friendly Too?

With the advent of digital media, there are more avenues than ever before to market your company and get the word out about your brand. In order to get the best use of your marketing budget though, you really need to choose wisely and opt for reaching out to customers and prospects in a way that will catch and hold their attention and strengthen relationships.

If you can market to your target audience and beyond for several years to come, at a reasonable cost, that is marketing that works. Certainly digital media is an extremely important part of marketing today that cannot be overlooked, but promoting your brand with custom reusable promotional products provides a touchpoint that can push your brand directly into the hands and lives of your customers and prospects unlike digital.

The Only Non-Toxic Beauty Brand You Will Ever Need...Meet

The Search Is Over For Safe Cosmetics and Skin Care...Meet 

My friend Lindsay is one powerhouse when it comes to helping consumers live a non-toxic lifestyle. Her work in Minnesota banning BPA and then her work with Safer Chemicals, Healthy Families has firmly planted her as a thought and change leader in living a non-toxic lifestyle.

I always thought she would stay in the non-profit or lobbying arenas and she totally threw me for a loop when she moved all the way across the country from Washington, D.C. to Santa Barbara, California to work with

Props to Home Depot! Commits to Phase Out Harmful Phthalates in Flooring by End of 2015

World’s Largest Home Improvement Retailer, Home Depot, Commits to Phase Out of Phthalates in Flooring by End of 2015

This is so huge I can barely believe it but once again, all of our hard work is paying off yes? Although our government is moving slowly to protect consumers, including the youngest and oldest among us, private industry is taking action but there is still much work to do.