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Factory Direct Promos Green Blog.
Looking For Marketing Ideas That Work for Your Brand? Why Not Go Eco?Incorporating green marketing strategies into your business will lighten your company’s carbon footprint while also showing your customers that you take your green commitments seriously. What’s great about integrating some eco-friendly changes into your marketing efforts is that you don’t have to make any major sweeping changes. There are a lot of simple changes you can make that are eco-friendly and will pack a big green punch.
Marketing to Millennials? Here's What You Need to Know
The most basic description of Millennials are people born between the years 1977 and 1995,
but that’s really just the beginning of everything there is to know when it comes to this dominant demographic. Millennials are on the verge of accounting for one third of all retail spending and will soon make up 50 percent of the workforce.
This diverse group finds common ground in their love and dependence on technology and they thrive on information. Social media is the perfect vehicle for Millennials to share their thoughts and experiences and interact with the world but guess what? This demographic is not just all about technology and themselves, green matters to them.
On LinkedIn? Here's a Tip You Need to KnowIf you are doing business today, chances are, you are on LinkedIn. If you are there great. Now what? I see so many people who expect LinkedIn to do the work for them and this is a total waste of your time if you are operating under that mindset. There are so many things you can do like optimizing your page for search and utilizing your headline to showcase current projects or really tell people who you are, but the one thing I see people doing wrong is that they simply do nothing.
Looking for Marketing Ideas That Work In Today's Digital World That Are Eco-Friendly Too?
With the advent of digital media, there are more avenues than ever before to market your company and get the word out about your brand. In order to get the best use of your marketing budget though, you really need to choose wisely and opt for reaching out to customers and prospects in a way that will catch and hold their attention and strengthen relationships.
If you can market to your target audience and beyond for several years to come, at a reasonable cost, that is marketing that works. Certainly digital media is an extremely important part of marketing today that cannot be overlooked, but promoting your brand with custom reusable promotional products provides a touchpoint that can push your brand directly into the hands and lives of your customers and prospects unlike digital.