Marketing to Millennials? Guess What? Green Matters

5 Ways to Market to Millenials

5 Strategies for Marketing That Work for Millennials

Marketing to Millennials? Here's What You Need to Know

The most basic description of Millennials are people born between the years 1977 and 1995,
but that’s really just the beginning of everything there is to know when it comes to this dominant demographic. Millennials are on the verge of accounting for one third of all retail spending and will soon make up 50 percent of the workforce.
This diverse group finds common ground in their love and dependence on technology and they thrive on information. Social media is the perfect vehicle for Millennials to share their thoughts and experiences and interact with the world but guess what? This demographic is not just all about technology and themselves, green matters to them.

Marketing to Millennials? Here Are 5 Things You Need to Know

  1. The Selfie Generation - Appeal to their sense of self. Millennials like to interact with brands and feel connected, but simply posting to social media accounts isn’t enough. Brands need to interact with Millennials by liking and retweeting their comments and engaging in conversation. It is important to develop a rapport and to work constantly to maintain this relationship.
  2. Get Personal - Make it personalized. A marked difference in marketing to Millennials compared to previous generations is the diversity of the group. Appealing to Millennials' sense of individuality and conceit endears your brand, but also reassures this group that they are seen, accepted and appreciated.
  3. Create Social Value - Do something good. A successful brand needs to be more than the products or services they provide. Brands need to do the right thing and support a cause. Donate time, products or money. Reach out to Millennials via social media platforms, your website and even inserts included with orders explaining who you are helping, what you do to help and why you choose to help.
  4. Go Green. Studies have shown that sales increase when products are labeled as eco or sustainable. Millennials want to help the planet, and one way of doing this is by supporting companies that help the planet. Beware though because Millennials are also on the lookout for greenwashing. Insincere attempts or false statements surrounding green practices, and even a lack of eco habits will earn the wrath of Millennials, and they will be sure to take to the Internet to alert their networks of any failed efforts or misdeeds.
  5. Get Digital - They are digital natives. Millennials have grown up with technology and are very comfortable with mobile devices. They are used to sharing their thoughts and ideas online and they seek out theopinions of their peer group when it comes to making purchasing decisions. It is pivotal to reach Millennials in a manner that makes them comfortable. Brands need to be well versed in different media platforms and it is very important to be timely. Millennials expect instant and real-time responses.

    Millennials Make Us Do Better

    Earning the support of Millennials is an ongoing endeavor. This group has a large presence and they will only become more dominant in the future. By appealing to Millennials as individuals, in a personalized way, creating social value, going green and utilizing digital forums you can reach them in a meaningful way that will benefit your brand and do some good.

On LinkedIn? Here's The Biggest Tip You Need

On LinkedIn? Here's a Tip You Need to Know 

If you are doing business today, chances are, you are on LinkedIn. If you are there great. Now what? I see so many people who expect LinkedIn to do the work for them and this is a total waste of your time if you are operating under that mindset. There are so many things you can do like optimizing your page for search and utilizing your headline to showcase current projects or really tell people who you are, but the one thing I see people doing wrong is that they simply do nothing.

Want an Eco-Marketing Idea That Works in Today's Digital World?

Marketing That Works

Looking for Marketing Ideas That Work In Today's Digital World That Are Eco-Friendly Too?

With the advent of digital media, there are more avenues than ever before to market your company and get the word out about your brand. In order to get the best use of your marketing budget though, you really need to choose wisely and opt for reaching out to customers and prospects in a way that will catch and hold their attention and strengthen relationships.

If you can market to your target audience and beyond for several years to come, at a reasonable cost, that is marketing that works. Certainly digital media is an extremely important part of marketing today that cannot be overlooked, but promoting your brand with custom reusable promotional products provides a touchpoint that can push your brand directly into the hands and lives of your customers and prospects unlike digital.

The Only Non-Toxic Beauty Brand You Will Ever Need...Meet

The Search Is Over For Safe Cosmetics and Skin Care...Meet 

My friend Lindsay is one powerhouse when it comes to helping consumers live a non-toxic lifestyle. Her work in Minnesota banning BPA and then her work with Safer Chemicals, Healthy Families has firmly planted her as a thought and change leader in living a non-toxic lifestyle.

I always thought she would stay in the non-profit or lobbying arenas and she totally threw me for a loop when she moved all the way across the country from Washington, D.C. to Santa Barbara, California to work with

Props to Home Depot! Commits to Phase Out Harmful Phthalates in Flooring by End of 2015

World’s Largest Home Improvement Retailer, Home Depot, Commits to Phase Out of Phthalates in Flooring by End of 2015

This is so huge I can barely believe it but once again, all of our hard work is paying off yes? Although our government is moving slowly to protect consumers, including the youngest and oldest among us, private industry is taking action but there is still much work to do.