The Business Case for Transparency in Media, Relationship Building and Products

How Transparent is Your Business?

It always amazes me that in this day of transparency and relationship building online through social media, that brands and businesses are still not getting the message that consumers want transparency.

Tell me if this sounds like a familiar approach you have gotten from some brands online..."Look at me, like my fan page, we are the best, the only, the greatest the end all and the only widget you need.  You better buy my products before you know who we are or what we stand for and do it NOW, NOW NOW!!"

When you get that approach online from brands, don't you just want to say, "Um, seriously, back off, you are creeping me out."?

It is just not trustworthy.

Just as in the real world (or IRL), life online has a way of rooting out the liars and guess what, folks don't like them so much right?  So it follows that the great businesses rely on the truth and transparency as their beacons in media relations and those are the brands that will live the test of time, thrive and succeed.  Consumers like, relate to and know they can trust honesty and transparency in businesses and they will feel comfortable buying from you when they need your product.  It really is quite simple. 

Profit Comes After  Relationship Building, Transparency, and Trust

I have worked with many brands consulting on their social media marketing and the thing that I sometimes have a hard time getting across to a few of the slow adapters is this, your bottom line should be just that, at the bottom of your thought process when it comes to building relationships.

If you own a business and feel like that kind of thinking is the antitheses to a good business plan, it's time to wake up.  Consumers today are savvy and if you are able to garner their interest for more than a mere 30-45 seconds online, you better have something to say that resonates with them and it better be more than buy my widget.

And once you do have a prospect's attention, have garnered their trust and they actually give a hoot about what you have to offer, you better be just as transparent about the safety of your products, as you are about your relationship building efforts. 

Thus The Case For Safer Chemicals Makes Sense to the Smart Guys On The Block

But can that needed transparency in products always be achieved in today's Made in America market under current legislation which allows more than 80,000 chemicals in our toys, food containers, household furnishings, computers, and more which have never been fully assessed for toxic impacts on human health and the environment?

In fact, instead of requiring chemical manufacturers to demonstrate that their products are safe before they go into consumer goods and foods, the current US law says the government has to prove actual harm in order to control or replace a dangerous chemical. 

This current legislation even makes it difficult for businesses to find the information they need to identify which chemicals are safe and unsafe for manufacturing in their products.  Today, more thn ever, smart business owners and leaders are ready for needed transparency for success through the passage of the Safe Chemicals Act.

Here are 5 Reasons Why Smart Businesses Support Product Transparency Through The Safe Chemicals Act
  1. Increased trust among consumers, employees, communities, and investors, leading to a more positive business environment in the US as well as worldwide.
  2. Lower expenses from chemically induced employee illness and enhanced productivity from improved employee health.
  3. Awareness of the presence of chemicals of high concern in products they manufacture or sell, and a resulting, safer product for consumers worldwide from greener innovation.
  4. Improved transparency and communication throughout the supply chain, leading to increased confidence for downstream users, reduced risks from supply chain interruptions and reduced liability concerns.
  5. Expanded markets for greener and safer products worldwide.
We're Not Talking Rocket Science and We're Not Talking Bad for Business 

This isn't difficult to understand is it?  It's the transparency that will pay off in the end for the bottom line and smart businesses are on board with that way of thinking.  Are you and your business?

Both businesses and consumers can offer their support and find more information on the case for transparency in business through the Safe Chemicals Act, at

P.S.- People always ask me where I get my organic food and personal care products and I love to tell them about The Green PolkaDot Box! Backed by the Organic Consumer's Association and, you can easily buy NonGMO organic groceries, including Harvest Fresh Organic produce, at wholesale pricing online.  It's like a Sam's club but focused on products for green, healthy living! You can even shop by dietary restrictions like gluten free, vegan or diabetic and it all comes right to your front door. Enjoy!

Source: Safer Chemicals, Healthy Families 
Photo Source: Mitrano 


  1. Automation is the key to making many of your daily tasks easier. You can save time emailing clients, following up with leads or training new sales reps by using automation software.sales process

  2. A can be used in so many areas to reveal the much needed truth. Professional examiners do not overwhelm examinees and instead help them go through the test in the best way possible for the sake of the truth.

  3. I just couldn't leave your website before telling you that I truly enjoyed the top quality info you present to your visitors? Will be back again frequently to check up on new posts.
    Corporate Training Courses

  4. I am thankful to you for sharing this plethora of useful information. I found this resource utmost beneficial for me. Thanks a lot for hard work. Click here for more

  5. Relationship with Parents and Siblings. These relationships were our essential relationships throughout everyday life. It is the place we rehearsed how to be in relationship with other individuals.Virginia singles

  6. Thanks for the blog loaded with so many information. Stopping by your blog helped me to get what I was looking for. my articles

  7. Excellent .. Amazing .. I’ll bookmark your blog and take the feeds also…I’m happy to find so many useful info here in the post, we need work out more techniques in this regard, thanks for sharing.  Wisconsin dating

  8. Acknowledges for penmanship such a worthy column, I stumbled beside your blog besides predict a handful advise. I want your tone of manuscript...
    Joshua T Osborne

  9. How beautifully all the feelings have been conveyed through writing.
    Mason Soiza

  10. This is very educational content and written well for a change. It's nice to see that some people still understand how to write a quality post.!

  11. I think this is an informative post and it is very useful and knowledgeable. therefore, I would like to thank you for the efforts you have made in writing this article.

  12. This comment has been removed by a blog administrator.

  13. This comment has been removed by a blog administrator.

  14. This comment has been removed by a blog administrator.

  15. This comment has been removed by a blog administrator.

  16. This comment has been removed by a blog administrator.

  17. This comment has been removed by a blog administrator.

  18. This comment has been removed by a blog administrator.

  19. Coming directly to the point there might be a demon prowling in the grown-up personals promotions that you would look for on dating webpage to make a match on Internet.

  20. Despite the fact that there are numerous other individual dating despises out there, these are the most widely recognized that the two people concede to.their explanation


"Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has." - Margaret Mead