5 Eco-Marketing Strategies That Will Work for Your Brand

Looking For Marketing Ideas That Work for Your Brand? Why Not Go Eco?

Incorporating green marketing strategies into your business will lighten your company’s carbon footprint while also showing your customers that you take your green commitments seriously. What’s great about integrating some eco-friendly changes into your marketing efforts is that you don’t have to make any major sweeping changes. There are a lot of simple changes you can make that are eco-friendly and will pack a big green punch.

Marketing to Millennials? Guess What? Green Matters

5 Strategies for Marketing That Work for Millennials

This entry was originally posted on July 2, 2015 at Factory Direct Promos by Shane Shirley, CMO.

Marketing to Millennials? Here's What You Need to Know

The most basic description of Millennials are people born between the years 1977 and 1995,

but that’s really just the beginning of everything there is to know when it comes to this dominant demographic. Millennials are on the verge of accounting for one third of all retail spending and will soon make up 50 percent of the workforce.

This diverse group finds common ground in their love and dependence on technology and they thrive on information. Social media is the perfect vehicle for Millennials to share their thoughts and experiences and interact with the world but guess what? This demographic is not just all about technology and themselves, green matters to them.

Want an Eco-Marketing Idea That Works in Today's Digital World?

Looking for Marketing Ideas That Work In Today's Digital World That Are Eco-Friendly Too?

With the advent of digital media, there are more avenues than ever before to market your company and get the word out about your brand. In order to get the best use of your marketing budget though, you really need to choose wisely and opt for reaching out to customers and prospects in a way that will catch and hold their attention and strengthen relationships.

If you can market to your target audience and beyond for several years to come, at a reasonable cost, that is marketing that works. Certainly digital media is an extremely important part of marketing today that cannot be overlooked, but promoting your brand with custom reusable promotional products provides a touchpoint that can push your brand directly into the hands and lives of your customers and prospects unlike digital.

The Business Case for Transparency in Media, Relationship Building and Products

How Transparent is Your Business?

It always amazes me that in this day of transparency and relationship building online through social media, that brands and businesses are still not getting the message that consumers want transparency.

Tell me if this sounds like a familiar approach you have gotten from some brands online..."Look at me, like my fan page, we are the best, the only, the greatest the end all and the only widget you need.  You better buy my products before you know who we are or what we stand for and do it NOW, NOW NOW!!"

When you get that approach online from brands, don't you just want to say, "Um, seriously, back off, you are creeping me out."?

It is just not trustworthy.

Green Bloggers Win $500 Worth of Eco-Friendly Reusable Bags Customized with YOUR Logo from Factory Direct Promos!

Green Living Bloggers, How Great for Your Branding Would It Be to Win $500 Worth of Eco-Friendly Reusable Bags Customized with YOUR Logo?

Do you blog about living green, eco-friendly topics, health related issues or ways to live more sustainably?  If you blog about ways to live healthier or even about eco-friendly products,  this green blogging sweepstakes is for you!  Factory Direct Promos is offering green living bloggers the chance to win $500 worth of eco-friendly, reusable bags made from recycled water bottles.  Just think how beneficial to your branding and marketing efforts it would be to offer eco-friendly bags decked out with your logo at conferences, as additional prizes with giveaway winnings, for sale on your website or blog or you could even save the $500 credit to offer as an incentive for a client?

If the Factory Direct Promos Green Blogger Giveaway Sounds Like Something You Would Like to be a Part of, Keep Reading...

Factory Direct Promos is your source for bag ban updates and the top manufacturer of customized, eco-friendly promotional products - like eco-friendly drinkware, seed business and greeting cards, recycled pens, USB drives, shirts and lanyards and of course (their top selling item) reusable bags - for companies like The Home Depot, The Salvation Army, Marriott and more.  Factory Direct Promos is committed to helping organization go green.

Just a sampling of the companies Founder Jason Tunick and
his customer service centered Factory Direct Promos
employees have helped go green while helping their
customers do the same.

"When our reusable bags reach thousands of companies 
they reach millions of consumers, and that's how change begins." - Jason Tunick, Founder - Factory Direct Promos 

Green Bloggers, Here's How to Enter to Win 100 Reusable and Recyclable Bags Made from Recycled Water Bottles and Customized with YOUR Logo! 

Entering to win the green blogger prize package worth $500 containing 100  eco-friendly, reusable, recyclable customized bags made from recycled water bottles is easy.  The simple directions are included in the Rafflecopter entry form as well outlined below.

Just create a blog post (be as creative as you would like) on your green blog linking to (with a "follow" link as no-follow links are not eligible for entry to the giveaway), and introduce your audience to, Factory Direct Promos. - a top source for bag ban info and for over 15 years and a top manufacturer of eco-friendly promotional products for bloggers like you, websites, non-profits and businesses.

Shape your eco-friendly custom message in
100% recycled seeded paper items, sustainably
packaged in corn-based bags with custom
printed headers.

Feel free to use any of the images you see on the Factory Direct Promos site.  And also feel free to shoot me an email (shane[at]environmentalbooty[dot]com) if you need any tips, have any questions or need anything at all.  Once your post is up, leave a link to your blog post in our comments below and check out the Rafflecopter entry form because you will have unlocked additional entries!

Oh and be sure to check the Factory Direct fan page after you post and enter for some SEO link love!! Factory Direct Promos will add your blog to their "Blogs They <3" page and will link to your article!!

Good luck!

*Please take a moment to familiarize yourself with the green blogging sweepstakes terms & conditions listed in the Raffecopter form below.

Connect with Shane on Google+

P.S.- People always ask me where I get my organic food and personal care products and I love to tell them about The Green PolkaDot Box! Backed by the Organic Consumer's Association and EnvironmentalBooty.com, you can easily buy NonGMO organic groceries, including Harvest Fresh Organic produce, at wholesale pricing online.  It's like a Sam's club but focused on products for green, healthy living! You can even shop by dietary restrictions like gluten free, vegan or diabetic and it all comes right to your front door. Enjoy!