5 Strategies for Marketing That Work for Millennials
This entry was originally posted on July 2, 2015 at Factory Direct Promos by Shane Shirley, CMO.
Marketing to Millennials? Here's What You Need to Know
The most basic description of Millennials are people born between the years 1977 and 1995,
but that’s really just the beginning of everything there is to know when it comes to this dominant demographic. Millennials are on the verge of accounting for one third of all retail spending and will soon make up 50 percent of the workforce.
This diverse group finds common ground in their love and dependence on technology and they thrive on information. Social media is the perfect vehicle for Millennials to share their thoughts and experiences and interact with the world but guess what? This demographic is not just all about technology and themselves, green matters to them.
