When preparing your business for all that 2021 might throw at you, there are so many things to look at it. We've already mentioned five very helpful ways to get that increase in sales and ROI your business is looking for.
But trust us when we say, this week is just as important!
What is Video Marketing?
Video Marketing is essentially just a marketing campaign that integrates videos to engage their customers.
According to a study done by Wyzowl State of Video Marketing Strategy, 92% of marketers say that videos were an essential part of their marketing strategies in 2020.
That 92% shows an increase over the last six years. That number has fluctuated a little bit year to year, but in general, it has grown from 78% in 2015.
This very high and rapidly increasing number shows that so many people are using video marketing successfully.
That information is definitely not something to ignore going into the new year.
Because of this push in video marketing, consumers expect to see videos more than ever.
And we all know it is always important to give the customers what they want! Doing so will help ensure that customers and prospects form a positive feel for your brand.
Why Video Marketing Is Important in 2021
Our lives in 2020 are consumed with video. Today, that exposure to video starts early.
Everyone has seen parents in public, give a screen or tablet to their children to not only occupy but educate them.
The technology we have today allows us to see all types of video content at the tips of our fingers.
We are constantly taking advantage of video to do many things in our everyday lives.
Let's be honest, the moment anything broken needs repaired, the first thing many of us do these days is search for the perfect self-help video on the Internet.
We are presented with many videos and various options across all social media platforms and Google. And many of those options lead back to a business that is ready, willing, and able to help.
Does your brand have a chance at showing up when your target market is searching for what you have to offer?
Your Business Can Benefit From Video Marketing
A great example of showing up with video that you might be familiar with, is the Facebook Watch page. Businesses, brands, and influencers benefit from Facebook Watch by increase both their exposure and sales as a result of that video content!
But you don't have to be an influencer, put a video on YouTube, or even show up in search to reap the benefits of video marketing.
As long as you are catching the eye of your audience with the option, you are going to get great ROI.
There are tons of options to animate social images that are free. And it costs no extra spend to do go live on YouTube do a Facebook Live or go on Instagram TV. And you can effectively repurpose and reuse those collatrol marketing digital assets to reap more ROI.
Video is everywhere and incredibly relevant. So relevant in fact that Forbes reports that video marketing is the future of content marketing.
Breaking Down Real ROI Numbers on Video Marketing
The image above represents another study from Wyzowl State of Video Marketing where they assessed the relationship between video marketing and ROI.
As we saw earlier, once again, over the last six years, you can see the positive and increasing impact on ROI from video marketing.
In 2020, 88% of businesses felt that their video marketing constributed positively to their return on investment.
How Is YOUR Business Positioned Online for Whatever Comes in 2021?
Did your marketing team use video as an edge in 2020 to survive and even thrive?
Is your buisness positively positioned agasinst your compeitors online?
After more than a decade in digital marketing, we understand the challenges you are facing.
There are so many options when it comes to video marketing and we are here to help your business or brand explore them.
Reach out to us for help to easily and successfully navigate digital marketing in 2021 in the most financially beneficial way possible.
Right now you can take advantage of our limited-time offer of a deep-dive, audit of your digital marketing strategy. Normally priced at $2500, for a limited time we are offering this service at no charge.
You will have the opportunity to work with our partners who have helped brands like LPGA, American Express, COX Media and more.
Can your customers find you online? Contact Shane Shirley Media today and ask for more information on the no-cost, digital marketing audit deep dive.
Guest Post By: Reece Smith, EVP, Shane Shirley Media
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