Why You Need More Than Social Media for Your Digital Marketing

 

Social Media Marketing Isn't Enough to Grow Your Business Online. Here's Why and What to Do About It.

Social Media Marketing is a great asset to every business and is definitely something worth investing in. Tha backlinks alone make it valuable. But have you ever heard of the saying "don't put all your eggs into one basket"? 

Well, that is solid advice to follow when it comes to social media marketing. 

There are various strategies and tactics when it comes to marketing, and social media is just one of them! 

With the hype surrounding social media and the opportunity for quick fame for your business, it is no wonder why many business owners are quick to solely rely on social media. 

But it is hard to track conversions based upon likes, follows, engagement and interactions. 

You Need More Than Social Media for Your Marketing Strategy

Social media marketing is a great way to raise awareness and connect with your potential and current customers or clients. But social media should not be your only strategy when it comes to digital marketing. 

If your business relies solely on social media marketing, you are leaving money on the table. No question. 

According to a recent study, even 55% of CEOs are skeptical of the worth behind social media marketing. Because there are few ways to track conversions with social media marketing, CEOs believe it should not be a main focus to a digital marketing strategy. 

In fact, 60% of CEOs think that the benefits of social media marketing have been exaggerated. 

There is no denying the growth many businesses have gained from utilizing social media marketing. They stay top of mind, build valuable backlinks, and will continue to grow their customer base as they build valuable relationships. 

But even the businesses with massive growth from social media, eventually see the benefit in utilizing other tactics. 

Two Digital Marketing Strategies To Support Social Media 

Social media marketing is a great way for businesses to raise awareness and initially gain an online presence. 

But as I've mentioned, it is important to not hyper-fixate on social media when it comes to your digital marketing strategy. 

Sometimes all a business needs is a little support and these two digital marketing strategies offer just that. 

Search Engine Optimization 

One key element to every digital marketing strategy is having a beautiful, user-friendly, mobile-optimized website. After that is completed the real work begins with Search Engine Optimization or SEO. 

Search Engine Optimization is the process of improving your digital efforts in order to help boost your business in search results. 

With 3.8 million searches on Google every single minute, when potential and current customers are searching near and far, it is necessary for your business to show up in search results. 

Blogging

Blogging is one of the most important digital marketing strategies when it comes to increasing sales and it is easier to do than one might think. 

When utilizing a blogging tool it is easy to reap all the benefits like boosting SEO or increasing traffic to your website.

Getting Support For Your Social Media Marketing is Easy

Social media marketing is a great marketing strategy but shouldn't be your business's only tactic. 

There are many digital marketing tactics that will help to grow your business that will give great support to your social media marketing efforts. Not only do a great website, SEO, and blogging all help with your business's online presence, there are numerous other ways to get more conversions too.

Getting started with digital marketing and creating and implementing a strategy is actually easier than you might think.

Start now by filling out the form below! 

Guest Post by Reece Smith, EVP