8 Marketing Tips to Prep Your Biz for ASTRONOMICAL 2021 Sales - Make Taking Time Off Your New Year's Resolution

Here's a GREAT New Year's Resolution...

With both 2020 and our "8 Marketing Tips to Prep Your Biz for Astronomical 2021 Sales" series coming to an end, we wanted to stress the importance of taking time off away from work.

In 2020, many people's lives were obviously turned upside down in a myriad of ways. One way people were faced with COVID uncertainty was the increase in the number of people working from home and in the hours they worked. 

Before 2020 when someone would tell you they worked from home, chance are you were jealous. 

But when 2020 forced many employees to work-from-home whether they wanted to or not, that perceived advantage of working from home may have shifted to a real-life challenge. Many people who weren't prepared to work from home have been struck with the reality of their work-life taking over their home life too. 

Is that you? 

We understand that you might have a cat walk across your Zoom screen, dogs barking in the background while on a call when a package is delivered, or maybe your kids are constantly bothering you for needed attention and help during one of the most tumultuous years for many businesses and brands. 

Trust us. We have seen and even experienced it all! 

Even before 2020, working from home was a challenge.

Just like this poor fella circa 2017...


Or these folks circa 2020...

Why Is It Important to Take Time Off? Won't Productivity Suffer? 

Regardless of what your view is as you work today, your backyard or an office with a view of downtown, time away from it all is imperative. 

Sadly because of this chaotic year and everything 2020 has thrown at us, many people are now struggling with mental health and or other difficult personal issues. And believe it or not, part of the solution could be a little time off or even better, a longer staycation or vacation.

The good news is that there are numerous health benefits derived from taking time off from work. 

Now even if you want to, taking time off might sound like the antitheses of what you should be doing right now. We get it. But the constant stress and hard work of trying to keep the proverbial "doors open" (especially during a pandemic) is harsh on our mind and body. 

You need to take the time off for your own good as well as the good of the company. 

According to Harvard Business Review, over the last 20 years, there has been a decline in how many people are actually using their vacation time. Unfortunately, many people are just committing to working all year long. 

Now we understand that there just arent enough hours in a day to accomplish everything. And you may feel time off is not important right now and even more so with COVID restrictions. 

But what if we told you that with a short two-day break from work, you will see an increase in productivity, reduced stress, and overall better mental health. 

According to the Society for Human Resource Management, those benefits and more are all possible with a bit of time off. 

Now Get to Work...Taking Time Off!

This year has really thrown a lot at us, very quickly, and adjusting to the new norm has become a full-time job. 

Just don't be so hard on yourself and certainly give yourself, and your marketing team, the much needed breaks that will help raise productivity and push your business into the black. 

And speaking of your business in the black...contact Shane Shirley Media today and ask for a no-charge, deep-dive, digital marketing audit valued at $2500. 

This audit will be your key to finding out how Google is ranking your business (which is key to getting new customers) and how many new customers you are giving away to your competitors. 

Our team has worked with American Express, COX Media, LPGA and so many more. We can help your business garner more leads and business in 2021. 

Thank you for following along with us and we will see you next year!

Guset Post by Reece Smith, EVP, SSM 

1 comment:

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