Unlocking the Potential of SEO: 6 Essential Trends to Watch in 2023

Future-Proofing Your SEO: The Must-Know Trends for 2023

As we get into the new year, businesses need to stay up-to-date on the latest trends in search engine optimization (SEO). If you have been ignoring SEO and hoping you aren't causing any problems for your organization, you need to listen up. 

From changes to algorithms to the increasing importance of mobile optimization, many factors can impact your website's visibility and search rankings. 

Here are five trends to keep an eye on as we enter the new year. 

The Changing Face of SEO: 6 Key Trends To Keep an Eye on in the New Year

1. Voice Search Optimization: Voice search is becoming an increasingly important aspect of digital marketing, and it is expected to continue growing in popularity in the coming years. By optimizing for voice search, you can ensure that your business is well-positioned to take advantage of this trend and reach a larger audience. By creating content that is optimized for voice search, including long-tail keywords and structured data, you can increase the chances that your website will appear in the search results when users ask voice assistants for information or products related to your business. Failing to optimize for voice search could mean missing out on a significant portion of potential customers in the future. 
2. Mobile-first indexing: Since Google announced that it shifted to mobile-first indexing in 2017, the mobile version of your website is used as the primary source for indexing and ranking. This may seem like old news but it is essential to ensure that your mobile site is fast, easy to navigate, and provides a seamless experience for users. 
3. Video content: Video content continues to be a powerful tool for engaging audiences across digital platforms and driving traffic to your website. From keeping visitors on your site longer to increasing shareability, utilizing video will improve your SEO. To optimize your video content for SEO, be sure to include relevant keywords in the title and description, as well as in the transcript if you're using closed captions. 
4. Local SEO: Local search results are becoming increasingly important as more people turn to their phones to find nearby businesses. To optimize for local SEO, be sure to claim your Google Business Profile listing and include relevant keywords in your business name, address, and phone number. 
5. Schema markup: Schema markup is a way to annotate your website's content to make it more easily understood by search engines. We talk about this all the time. It is important to make sure that you are giving Google and other search engines what they want. By adding schema markup to your website (don't forget your videos), you can help search engines better understand the content on your site and improve your visibility in search results. 
6. Blogging: Everything old is new again. Blogging started back in the nineties when the first known blog called Links.net, was created by Justin Hall in 1994 while he was a student at Swarthmore College. Started as a way for people to create and share their own content on the web, blogging lost its popularity in recent years. In 2023 blogging is making a comeback bigger than ever as webmasters again search for every edge and advantage to get their sites crawled by search engines. Search engines are more likely to crawl a website that is frequently updated with new content. If a website has not changed in a long time, the search engine may crawl it less frequently. So website owners are more likely to be found online when they have fresh and updated content on their website. A blog will provide you with that needed fresh and updated content (and important backlinks as people share your blog posts). As people search for what you offer, every new blog post increases your chances of getting crawled by search engines and getting seen online. 

Benefitting From These SEO Trends

By staying up-to-date on these trends and incorporating them into your SEO strategy, you can position your business for success in the new year and beyond. Text “SEO HELP” to 407.230.8592 to get help with SEO to get your brand seen online and increase sales.